The Emerge National Conference Logo was designed with the rich ancient history of Cancun in mind. I leveraged symbolism from the ancient ruins of Chichen Itza while preserving the original MA Mortgage Architects logo. The decision to incorporate the company logo proved to be a great way to save costs in production of collateral material as some pieces could be reused well after the conclusion of the event. The Quetzal concept didn’t quite make the cut, but was repurposed as the ‘Early Bird’ Icon in subsequent registration email blasts.
Illustrator
